The ways in which information and research is communicated to stakeholders has a significant effect on how the information is perceived. For instance, the frame, or cognitive structure selected by the communicator, has a major influence in how an audience processes new information. This fact stresses the need for agricultural communicators to understand not only how to communicate agricultural topics, but also understand how agricultural topics are being framed by the media and subsequently thought of by various audiences.
On August 29 from 11:00 a.m. to 12:00 p.m. Eastern, we invite you to join us for the August 2019 SCCAHS webinar as Dr. Lisa Lundy discusses best practices and theoretical foundations for delivering agricultural health and safety research to stakeholders.
